What is another name for digital marketing?

Another term often used interchangeably with digital marketing is "online marketing." This phrase emphasizes the aspect of marketing conducted over the internet, leveraging various online platforms to reach and engage consumers. Online marketing encompasses a broad spectrum of activities, including social media marketing, email campaigns, and pay-per-click advertising, all aimed at promoting products or services in the digital space . Online marketing highlights the core focus of using the internet as a primary channel for advertising and engagement. This term is particularly useful for distinguishing digital strategies from traditional marketing methods, such as print or broadcast advertising. It reflects the shift towards digital platforms where consumers spend a significant portion of their time, making it an essential component of contemporary marketing strategies. Furthermore, the term "internet marketing" is often used as a synonym for online marketing...